AI & Marketing Strategist · Author · IE Business School

AI is not the destination. It is the co‑creator.

You don't need more tools — you need a strategy. Cristina helps professionals, companies and audiences turn AI into a working member of the team.

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Cristina Peñaloza Morales
For professionals I want to master AI in my work See the courses → For companies I lead a team or company Deploy AI in your team → For event organizers I'm curating an event Book Cristina to speak →
0+Professionals trained in AI‑driven marketing
0+Years across global organizations, education and startups
0+Hours teaching and speaking on AI & marketing

Experience in worldwide organizations, education and startups

Telefónica Capgemini Huawei IE Business School RiseupMedia
Substack Community

AI for Your Daily Work

700+

professionals deploying AI at work

40+

practical tutorials for professionals and companies

#92

top 100 Tech worldwide · #40 Rising in Spain

Substack ranking: #92 of the Top 100 Tech bestsellers and #40 Rising in Spain
Courses

Learn AI where executives learn it.

Academic Director of both IE Executive Education AI programs

Self‑paced courses on Substack

Free, hands‑on — built around Perplexity Claude Gamma

In‑company courses, built for your team

Beyond the open programs, Cristina designs and delivers in‑company courses developed according to the needs of each company — on your workflows, your tools and your goals, in English or Spanish.

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For Companies · Consultancy

Deploy AI in your team — with a framework, not a tool list.

Workshops and consultancy for teams that want results they can measure. The starting point is your business and your goals, never the latest tool.

3–4hsaved per person, per week
72–81%less time on repetitive tasks
4×faster campaign ideation cycles
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Corporate workshops, on your real workflows

Marketing Content Campaigns Reporting

What you get

  • Team diagnosis — where AI recovers the most time first
  • Hands‑on training — your team, your tasks, your tools
  • Workflow redesign — AI built into the process, not bolted on
  • Adoption roadmap — who does what after the workshop ends
Delivered in English or Spanish
Speaker

Talks that turn AI curiosity into action.

500+ hours on stage and in the classroom, from IE Business School executive programs to corporate events. Delivered in English or Spanish.

ES / EN bilingual Keynotes Executive programs Corporate events Panels & fireside chats
Cristina Peñaloza speaking at an event Cristina presenting to a full executive classroom at IE Cristina teaching an executive session
When AI joins the marketing teamHow to introduce Gen AI as another team member in your organization.
The AI‑powered marketing organizationStrategy, workflows and the human stack behind real adoption.
Autonomous agents at workDesigning and directing AI agents with criteria — beyond the hype.
From tools to timeThe practical framework behind 50–90% time savings on key tasks.
Book Cristina to speak
Testimonials

In their own words.

From executive classrooms to consultancy engagements — what students, clients and audiences say.

LinkedIn comments from participants thanking Cristina for her sessions
Live reactions on LinkedIn after Cristina's sessions
Daniela Gloaba, Data Protection Specialist

"You don't need to be a programmer to benefit: the program teaches you to design and direct autonomous agents with good judgment. I left with a clear vision of how to integrate AI into my professional field, including everything related to compliance and data protection."

Olga Suarez Blanco, Entrepreneur

"I called Cristina and said, 'I need your help.' She helped me stop focusing on which tools exist and focus instead on my business and my goals. That clarity is what's helping me simplify everything and improve my processes."

Author

Two decades where marketing meets technology.

Cristina Peñaloza Morales holding her book When AI Joins The Marketing Team

The book: When AI Joins The Marketing Team

The strategic guide to introducing Gen AI as another team member in your organization — not as a tool, but as a co‑creator. Published January 2026.

"AI is not the destination. It is the co‑creator."
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Bio

Cristina Peñaloza Morales is a marketing and technology strategist with 20+ years across digital transformation, brand and innovation. With a Software Engineering background and an MBA. She has worked with global organizations including Telefónica, Capgemini and Huawei, and is Adjunct Professor and Academic Director at IE Business School.

Let's connect on LinkedIn
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The methods she teaches are the ones she uses every day.

Contact

Tell me what you're building.

One form, four doors. Choose your path and you'll get a personal reply.

Whether you're enrolling in a program, bringing AI to your team, or curating your next event — start here.

Professionals: enrollment details for the IE programs and course dates.
Companies: a discovery call to map where 50–90% of task time can be recovered.
Event organizers: topics, formats and availability in English or Spanish.

You'll hear back personally — no automated funnels.

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