AI Tools Stack · Marketing Edition

+30 AI Tools to Level Up Your Marketing & Your Brand

From the book: When AI Joins The Marketing Team · Cristina Peñaloza Morales

Three roles. One framework. The complete stack to integrate AI into your marketing strategy, content systems, and daily workflows.

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35+
Curated Tools
3
AI Roles
8
Categories
Framework

The 3 AI Roles Every Marketer Needs

Not all AI tools serve the same purpose. This stack is organized around three functional roles, each one addressing a different dimension of your marketing work.

01
🧠
Thinking Companion
Supporting ideation, sense-making, and strategic decision-making. These tools extend your thinking capacity and help you reason through complex challenges before strategy is defined.
5 tools
02
⚡
Productivity Partner
Removing friction and reclaiming mental space for strategic thinking. These tools automate, organize, research, and transcribe, so you can focus on what matters most.
14 tools
03
🎨
Content Engine
Scaling creation across formats while maintaining voice. These tools turn a single strategic idea into multi-format assets, text, image, video, audio, at speed and scale.
16 tools
Role 01

Thinking Companion

AI assistants that extend your cognitive reach, for ideation, research, copywriting, and complex strategic reasoning.

01 · General AI Assistant
ChatGPT

A multimodal AI assistant supporting text, voice, images and files. Its unique strength is versatility, it can ideate, write, code, and analyze, making it a flexible choice for content creation, research, and automation.

Best for: Content creation, research synthesis, automation workflows

02 · General AI Assistant
Gemini

Google's multimodal AI integrated seamlessly with the Google ecosystem, supporting text, code, and images. Its differentiator is workflow efficiency within Docs, Sheets, and Gmail, ideal for drafting, summarizing, and automating tasks inside Google's productivity suite.

Best for: Google Workspace users, drafting, summarizing, task automation

03 · General AI Assistant
Copilot

Microsoft's AI assistant integrated into Word, Excel, Outlook, and Teams, designed to enhance productivity across the Microsoft 365 suite, from drafting emails to analysing spreadsheets and summarizing meetings.

Best for: Microsoft 365 users, document drafting, data analysis in Excel

04 · AI Search & Research
Perplexity

An AI search assistant that emphasizes source citations in real time, making credibility its defining strength. It excels at providing quick, fact-based answers with links to references, giving users transparency and the ability to verify information instantly.

Best for: Fact-based research, competitive intelligence, cited analysis

05 · AI Reasoning & Writing
Claude

Anthropic's AI assistant focused on safety, reliability, and nuanced reasoning. Best for deep ideation, thoughtful copywriting, and complex analysis where you need careful reasoning and low-risk outputs, especially in sensitive or regulated contexts.

Best for: Deep ideation, strategic copywriting, nuanced analysis

Role 02

Productivity Partner

Tools that remove friction, automate repetitive tasks, and reclaim your mental energy for strategic thinking.

Visual Thinking & Organization
06 · Workspace AI
Notion

AI assistant embedded within the Notion workspace. Best for content generation, summarizing notes, brainstorming ideas, and task automation, including writing blog posts, generating project plans, and creating meeting agendas.

Best for: Content generation, project planning, meeting notes automation

07 · Visual Collaboration
Miro

AI for visual collaboration on digital whiteboards. Best for brainstorming, ideation, workshop facilitation, and structured roadmapping, generating ideas for new features, clustering sticky notes, and structuring meeting notes visually.

Best for: Workshop facilitation, roadmapping, visual brainstorming

08 · Knowledge Management
Napkin

AI tool for capturing and connecting insights and ideas. Best for knowledge management, idea generation, and insight organization, connecting disparate notes, finding relationships between ideas, and brainstorming new concepts.

Best for: Knowledge management, idea connection, insight synthesis

No Code & Automation
09 · No-Code App Builder
Lovable

An app builder that creates and deploys full web apps from natural-language prompts. Its unique strength is one-click deploy, ideal for no-code MVPs, rapid prototyping, and marketing campaigns that need a dedicated app experience.

Best for: No-code app building, rapid MVPs, campaign landing experiences

10 · Workflow Automation
Zapier

Automation platform connecting thousands of web applications. Best for automating repetitive tasks between apps, sending new leads from a form to CRM, posting social media updates automatically, and syncing calendar events.

Best for: App integrations, lead routing, social automation

11 · Visual Automation
Make

Visual platform for designing and automating complex multi-step workflows. Best for data synchronization and business process automation, including customer onboarding sequences, custom API integrations, and dynamic reports from multiple sources.

Best for: Complex automations, onboarding flows, multi-source reporting

12 · Technical Automation
n8n

A visual automation builder for technical and semi-technical teams who need flexible integrations across APIs, databases, and AI systems. Ideal for syncing leads, categorizing support tickets, monitoring brand mentions, and end-to-end custom automations.

Best for: Technical workflows, API orchestration, custom AI integrations

AI-Powered Browsing
13 · AI Browser · OpenAI
Atlas

OpenAI's integrated browser that combines web navigation with ChatGPT's capabilities. Best for research and summarization, content creation, and task execution, summarizing complex pages, drafting with live references, and executing tasks like booking or applying online.

Best for: Research synthesis, live-reference content creation, online task execution

14 · AI Browser · Perplexity
Comet

An AI-powered browser by Perplexity that merges traditional browsing with an embedded assistant. Best for research and synthesis, and workflow automation, enabling research workflows, insight extraction without multiple tabs, and automating routine browser-based tasks.

Best for: Research workflows, tab-free insight extraction, browser automation

Analytics & Insights
15 · Market Research AI
Kimola

AI-powered platform for market research and consumer analytics. Best for customer segmentation, trend analysis, competitive intelligence, and understanding customer needs, identifying target audiences, analyzing social media sentiment, and evaluating market opportunities.

Best for: Consumer analytics, market sizing, competitive intelligence

16 · Research Assistant
NotebookLM

AI-powered research and note-taking assistant by Google. Best for synthesizing research from uploaded documents, generating summaries, and answering questions based on your own materials, analyzing large research papers and creating study guides or podcast scripts.

Best for: Document synthesis, research Q&A, podcast script generation

Transcriptions & Meeting Intelligence
17 · Meeting Assistant
Otter.ai

AI meeting assistant for real-time transcription and summarization. Best for transcribing interviews, generating meeting summaries, speaker identification, and creating a searchable record of all discussions.

Best for: Meeting transcription, speaker identification, searchable records

18 · Transcription Service
Transkriptor

AI speech-to-text service for audio and video. Best for accurate transcription, subtitle generation, and content repurposing, converting lectures, audio recordings into text for blogs, and creating captions for videos.

Best for: Audio-to-text, subtitle generation, content repurposing

19 · Meeting Intelligence
Fireflies.ai

AI meeting assistant for transcription, summarization, and action item extraction. Best for automated note-taking, meeting recaps, and creating a searchable repository of conversations, including sales calls and team meetings.

Best for: Sales call summaries, action item tracking, meeting repositories

Role 03

Content Engine

Tools that scale creation across formats, turning a single strategic idea into text, image, video, and audio assets at speed.

Design & Visuals
20 · Graphic Design
Canva

Graphic design platform with integrated AI features. Best for design automation, content creation, and image editing, generating unique design ideas, creating social media graphics, and removing backgrounds from images instantly.

Best for: Social media graphics, presentations, brand templates

21 · Presentations & Docs
Gamma

AI-powered presentation and document creation tool. Best for rapid content creation, dynamic presentations, and responsive documents, generating presentations from outlines, creating interactive reports, and designing engaging visual stories.

Best for: Presentations, interactive reports, visual storytelling

Video, Avatars & Image Generation
22 · Text-to-Video
Kling AI

A text-to-video and image-to-video model that produces realistic cinematic clips with strong temporal coherence and scene consistency. Best for short ads, social clips, product demos, and storyboard prototyping.

Best for: Short ads, social clips, image-to-video conversion

23 · Royalty-Free Content
Artlist

A creative platform offering royalty-free music, footage, templates, and AI tools for video, voiceovers, and images. Best for AI music, background tracks, and royalty-free content for marketing campaigns and advertising.

Best for: Background music, royalty-free video assets, campaign content

24 · AI Avatars
HeyGen

AI video generation platform for creating talking avatars. Best for generating realistic AI presenters, explainer videos, and personalized video messages, producing training videos with AI avatars and scaling personalized outreach at scale.

Best for: AI presenters, training videos, personalized video at scale

25 · Creative AI
Flow

AI-powered tool for creative workflows. Best for experimental creative processes and generating innovative content, exploring new design concepts, generating unique art styles, and assisting in interactive experiences.

Best for: Creative exploration, art style generation, interactive content

26 · Generative Video
Runway

AI magic tools for video and image generation and editing. Best for generative video, image editing, and motion tracking, creating AI-generated video clips, removing objects from footage, and applying creative visual effects.

Best for: Generative video, object removal, creative visual effects

27 · Image Generation
Midjourney

AI art generator for creating images from text prompts. Best for concept art, digital illustration, and creative inspiration, generating unique images for presentations, designing character concepts, and exploring visual styles.

Best for: Concept art, brand visual exploration, unique imagery

28 · Video Repurposing
OpusClip

Transforms long-form video into short, optimized clips for increased reach across platforms. Best for social scaling, repurposing interviews, and multi-platform distribution, creating viral clips from long recordings.

Best for: Long-form to short-form repurposing, multi-platform clips

29 · Text-to-Video · OpenAI
Sora

Generates cinematic video clips from text prompts, supporting narrative-driven visual creation. Best for text-to-video storytelling, campaign storytelling, script visualization, and creative prototypes.

Best for: Campaign storytelling, script visualization, creative prototypes

30 · Mobile Video Editing
CapCut

AI-enhanced video editing mobile app. Best for quick video editing, adding effects, and generating captions, creating short-form video content for social media, adding automatic subtitles, and applying trending visual effects.

Best for: Short-form social video, auto-captions, trending effects

Audio & AI Voices
31 · Voice Cloning & TTS
ElevenLabs

A voice AI platform best known for ultra-realistic voice cloning. Unlike basic text-to-speech tools, it delivers expressive narration that can mimic tones and accents. Best for podcast creation, audiobooks, and video voiceovers across languages.

Best for: Voice cloning, podcast creation, multilingual voiceovers

32 · Video Dubbing & Localization
Rask

Translates, dubs, and subtitles content in over 130 languages. Its dual-script feature displays original and translated text side by side for easy comparison. Best for video translation and adapting content to different markets and languages.

Best for: 130+ language dubbing, global content localization

33 · Podcast & Video Editing
Descript

AI-powered video and audio editing with text-based editing. Best for podcast and video editing, transcription, and content repurposing, editing videos by editing text, removing filler words, and creating audiograms for social media.

Best for: Text-based video editing, filler word removal, audiograms

34 · Audio Production
Async

AI-powered platform for audio recording, editing, and enhancement. Best for podcast production, audio clean-up, and voice synthesis, recording high-quality interviews, removing background noise, and generating AI voiceovers.

Best for: Podcast production, background noise removal, AI voiceovers

35 · AI Music Generation
Suno

Creates original music from text prompts with adjustable styles, loops, and structures. Best for royalty-free music and creative sound design, vlogs, campaign soundtracks, and genre experimentation without licensing concerns.

Best for: Royalty-free music, campaign soundtracks, genre exploration

"AI will be part of everyone's job."

The question is not whether AI will change marketing, it's whether you'll be the one leading that change or reacting to it.

When AI Joins the Marketing Team, Cristina Peñaloza
The Book

You can find +100 tools and frameworks in the full book

The definitive practical guide for marketing leaders navigating the AI transformation. Not a technology overview, a strategic framework for CMOs and founders who need to act now and think long.

★★★★★
"An excellent book that is both theoretical and, above all, highly practical. It guides the reader step by step through a comprehensive overview of AI in marketing, and provides practical tools that can be implemented regardless of team size or AI maturity level."
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